City Council Refines Goals
At the June 19 City Council meeting, City Manager Clint Kinney presented the Council with the draft of the 2012 City Council Goal Statement.The list is structured into six categories, each with specific plans to meet these goals.
One goal listed is to develop the full potential of a strong downtown. The plan is to develop unique places for residents and visitors to spend time while in Fruita. The city will work with business owners, property owners, and the community to create this plan.
Developing our downtown area will include details of all sizes such as parking, lighting, diversity of retail opportunities, pedestrian needs, design standard, zoning, vehicle circulation, facilities such as arts and incubator centers, critical infrastructure and organizing/implementing those needs. This plan will become a top priority of the City once implemented.
Another goal formulated by the City Council is to focus on building community. The main ideas behind this goal are to create community oriented spaces, support the value and importance of the Colorado River, develop a project that 50 percent of the community can and will participate in, and focus on working with the School District to provide a safe, effective learning environment.
The Council will also continue to recognize the importance of maintaining existing partnerships with School District 51, Mesa County, non-profits, and the business community. Creating new partnerships to achieve mutual goals will also be in the works for 2012.
The third goal listed involves supplementing economic development. The City will focus on attracting jobs and maintaining a diverse economic base, increasing tourism, developing unique places for investors, residents and visitors to spend time and money in Fruita, and creating policies that support new and existing business development.
The tools and steps that will be explored include creating incubator space for new, innovative business opportunities, continuing to develop the Greenway Business Park, attracting an anchor for Kokopelli and strengthening business opportunities south of I-70. Other steps will encourage the medical niche that exists, explore opportunities that have a riverfront focus, and create partnerships that support private business and investment.
The fourth goal category is human resources. This category emphasizes that Fruita needs to be the premier agency to work for. The Council recognizes that leadership on this issue starts with them. Therefore, it is critical to have a strong organization that is professional, efficient, effective, ethical, responsive to community needs and generates trust between the organization and the community.
To ensure the success of this goal, the City will maximize resources to recruit and retain top quality talent to work in the organization. The document also states that it is implicit that in order to maintain high quality services, all City staff must be well trained and skilled in a variety of duties and responsibilities. Ultimately, the City Council recognizes that in order to keep the City of Fruita running smoothly, its workers must be trained and treated well.
Investing in infrastructure is also on the list of goals for Fruita. The Council recognizes the importance of maintaining infrastructure, not just developing new. Projects will be prioritized through the budget process to ensure the availability of resources for future infrastructure development.
Some of the infrastructure goals include completing Pine Street from the Little Salt Wash (LSW) Bridge to Hwy. 6/50, expanding the City Shops for Parks and Public Works, improving safety for bikers and pedestrians on Hwy. 340 overpass, and other long term plans. The Council hopes to continue their usage plans for the Civic Center, and the sewer lagoon property while continuing to invest heavily in street and sidewalk maintenance.
An exciting idea mentioned is to become the Trail Capital of the World Trails. This will entail critical projects including connecting existing trails, the Riverfront trail, LSW Trail and trails in the North Fruita Desert and Kokopelli areas to one another.
Finally, the Council came up with goals for the development of water resources. The City hopes to pursue opportunities to utilize the City’s Colorado River water right to improve/expand the irrigation system.
The goal also stresses the importance of evaluating the opportunity to construct/enhance campground opportunities at Enoch’s Lake and Reservoir No. 1. The analysis will evaluate the ability to enlarge and develop more camping, charging a fee for services.
The Council is reviewing this draft of the goals list.